NHS Discount:
We offer all NHS staff discount on our full range of cycles, clothing and accessories. Call 01202 775588 if you can not find what you are looking for and our manager Alex Croucher will be more than happy to assist you and offer a very good price.
About PRIMERA SPORT
We are one of the largest cycle retailers in the country. We stock all major brands and have two shops on the South Coast, one in Bournemouth and one more in Poole. All of our staff cycle and have done for many years.