70 Park Lane London United Kingdom W1K7TT

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Exclusive Offers direct from the factory: Call the team: 0370 7005220 or email:

About Us

BMW Group Military & Emergency Services affinity programme, a scheme that offers members of the Military and Emergency Services unique offers on our complete range of vehicles. The Military & Emergency Services have a long and successful relationship with the BMW Group and we are excited to announce that you and your family can now benefit from this BMW Group Affinity programme. This scheme gives you and your immediate family the opportunity to benefit from exclusive stock offers and bespoke factory orders on the full range of BMW models, the complete MINI range, BMW Motorrad Bikes and the growing range of BMWi vehicles and Plug-In Hybrids. Exclusively operated by BMW Park Lane via the online showroom and our offices in the heart of London where the prestigious showrooms are located, the dedicated Group ISSD team are on hand to help guide you through the process, answer any questions you may have and find the perfect BMW product for you. To access a selection of these offers visit:

Expired Special Offers

New BMW 320i SE Saloon Auto £349.00 deposit - £349.99pm, Expired on 30/06/2019
Details: New 2019 BMW 3 SERIES 320 SALOON 2.0i SE 4DR AUTO £349.99 deposit and £349.99pm (48mth PCP)

Black Friday New BMW 420i M Sport Gran Coupe 5dr Offer, Expired on 31/12/2019
Details: New BMW 420i M Sport Gran Coupe 5dr manual. £249.99 per month Options include: Alpine White, full leather interior, BMW Professional Satellite Navigation, 18" RFT 400 M light Star-Spoke alloy wheels, Heated front seats, Park Distance Control (PDC) front and rear, Automatic Air Conditioning, DAB digital radio, Real Time Traffic Information, Bluetooth hands-free with USB audio interface and Full Black panel display. Limited Time Offer…! £249.99 initial rental followed by £249.99 per month for 23 months (24 month customer maintained Personal Contract Hire with 16,000 contract mileage with excess miles charged at 10.1ppm). Offer available for stock vehicles or factory orders taken by 31st Dec 2019 and delivered by 31st March 2020. Automatic gearbox and other options available at extra cost.


NHS Staff: Register for Offers Here