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You might know this type of influencer marketing as merchandise seeding. You send your merchandise to one or more influencers and only expect that the influencer will place something (positive) about it. Some micro-influencers are still super excited when they receive free products, which provide you great visibility at low costs. Regrettably, most influencers using a larger following hope the free product + an additional fee. If you also want to raise sales and you're not just looking for brand awareness you'll be able to add a promotion code to the present so that the influencer can offer your product using a discount to their following.


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