About Avita Jewellery
Jewellery has always been in my life. My earliest memories are of visiting my Dad’s jewellery store in Barbican, only a few minute’s walk from where I work today. As a kid I used to love going to the shop during the school holidays. I would try and sell jewellery or watches to customers (I don’t think I was very good at it back then). My favourite tasks were when I helped my dad in the workshop where I did everything from melting gold to polishing and cleaning the jewellery after it had been worked on. I learned to judge a diamond by the four Cs - clarity, colour, carat and cut and how to repair and create precious jewellery. Of course I did all the normal things that schoolboys do, like playing football, but it pretty soon became obvious that my nifty chip shot wasn’t going to take me to the FA Cup Final. Dad closed his shop when I was 16 but my passion for jewellery work remained - at university I had a part time job at a High Street jeweller and later I worked at Tiffany & Co, one of the world’s foremost jewellers. One day I realised that the time had come to go solo, to see how my creations would fare in the world.